Word of Mouth Marketing...
For Small Business
With my counselling practice and three small kids, it is very rare for me to be available anywhere other than where I live. However I’m going to be in Melbourne on Thursday Feb 12, and Sydney on Saturday Feb 14 for the first ever SendOutCards Treat ‘em Right seminars in Australia. I’d love to catch [...]
Lance Armstrong is one of THE great sporting figures. Coming back from cancer that had spread throughout his body, Lance went on to dominate the world of cycling, including ending up winning the grueling Tour de France a record-breaking seven years, until he retired in 2005. Now, I live in a city of 1 million [...]
…me. Or, you. Or whomever the buyer is. You buy lots of stuff and in those situations you are the marketing expert. The one handing over the money is the one who is deciding what ‘marketing’ was effective. Anyone else’s opinion is just that, an opinion. Non-buyers such as visitors, lookie-looks, tyre-kickers, friends, family, even [...]
Over the past 12 months I’ve been watching the internet for any truly viral marketing successes so I can use it as a word of mouth case study, and I’ve finally found one. It came out in that classic lull that telemarketers, publicists and online marketers always want to take advantage of, Christmas Day (apologies [...]
