Word of Mouth Marketing...
For Small Business
Do you really ‘get’ your customer’s needs? Too bad this is actually an ad by, of all things, an Irish online bank. Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs. Saving face is an important need too. -Martin Russell Incoming search [...]
Probably the most leveraged area of word of mouth is the media. With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time. Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
