… then do NOT do this. First up in my Inbox today was a reply to my post about networking vs advertising that made my jaw drop open. Good Morning Martin I think you represent Send out Cards correct? Have you ever heard of XXXX Travel? XXXX Travel is a publicly traded company and [...]
Trust is a really powerful thing. This video/audio I am about to recommend was actually recommended in a blog post by a guy I’ve been building trust about, Marcus Hochstadt. Marcus has good ideas, and just as importantly he knows how to spot the good ideas of others too. Word of mouth is about realizing [...]
So who was the guy who had 38% of my subscribers who went to his page opting in? The guy who is responsible for some of THE biggest buzz word of mouth on the internet, that’s who. This guy’s marketing lessons are universal, big business and small, online but also offline too. I’ve had him [...]
Wednesday, March 19, 2008
One of the skills not included in the “Word of Mouth Magic” e-book is personal networking. The reason it is missing is that neither Michael nor I used it in growing our businesses. We didn’t use it, so we didn’t teach it. However, in the years since I have had reason to learn proper networking. [...]
Three weeks ago I sent out a subscribers-only notice for a really awesome Word of Mouth method for online marketing. I think it’s only fair. Those readers who enter their name and email, and actually read my emails when they arrive to their inbox deserve to get special consideration. Anyway many readers followed my recommendation [...]
What are your customers deepest fears and frustrations about doing business with you? What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry? Take this example from Lee Clark, the director of CustomerLove.com.au… “During the formal school season late last year, I was browsing [...]
I am not a natural sales person. Not only that but I have also been too sheltered by running my practice mostly by referrals. If there is one bad thing about word of mouth and referrals it’s that it can make you soft as a salesperson. It doesn’t have to be that way. I’m learning. [...]
I’ve talked alot in these posts recently about the power of Free! in marketing. It turns out the academics have an interest in this strange quirk of marketing and human psychology. If you are a bit academically minded check this out: http://www.predictablyirrational.com/?p=149 If not, my earlier posts are a bit more digestible -Martin Russell
Here is one marketer who understands giving first ie Reciprocity… and the power of Word of Mouth. James Brausch is offering to give a free copy of his new newsletter to people who write about him, and agree to give him a testimonial, if warranted. I’ll agree to that. Costs me nothing. Gets me something. [...]
