Thursday, November 29, 2007
A fortnight ago I briefly opened up my paid monthly mentoring program. I’m not taking any more people into that program, at least for a little while. In fact I haven’t even put a link to it here on the blog. However there is another option – and this one costs $0. Back in August [...]
Tuesday, November 27, 2007
One of the first people I ever came across who had really mastered the art of Word of Mouth was an Australian dentist named Paddi Lund. In fact in “Word of Mouth Magic”, the whole of Chapter 4 is devoted to just a few of Paddi’s ideas and leverage points. It’s that powerful. Paddi is [...]
Wednesday, November 21, 2007
When you are first beginning with your word of mouth marketing, where should you start? Well, with people who already know you. Family, friends, colleagues, casual acquaintances, and people who have known you in the past. However this type of word of mouth is not just useful when you are starting out. Holidays are often [...]
Tuesday, November 20, 2007
Why don’t you hear more about word of mouth and referral marketing? Every business gets referrals, and some businesses survive on referrals and repeat business alone. Not only that but referrals, on average, bring much better customers than any other method of marketing. So why aren’t you being flooded with information about how to market [...]
Thursday, November 15, 2007
Everyone knows that business promotion is essential for long term success. What surprises most people is that even with all the forms of business promotion — such as advertising, PR, and internet promotion — word of mouth marketing is still recognized by the most successful entrepreneurs and marketing gurus as the number one business promotion [...]
Wednesday, November 14, 2007
Are Word of Mouth referrals a DELIBERATE and growing part of your marketing? Three weeks ago I stumbled across a just-released e-book on referral marketing from a UK trainer called Vince Golder. So I contacted Vince, not expecting much to come of it. Anyway it turns out that Vince is much more than I thought. [...]
Tuesday, November 13, 2007
It’s a full-time job NOT keeping track of what is going on online. Sometimes the money-making lure of the internet gets very, very strong. In your own business you might have even found yourself wondering how you can tap in to the great international market that is this world wide web. Well take notes from [...]
Wednesday, November 7, 2007
Next week I hope to have ready a special 24-hour offer for a new e-book on word of mouth referral marketing that caught my eye a few weeks ago. I’m continually on the look out for trainers and small business owners who really understand the concept of word of mouth marketing. If you know of [...]
Tuesday, November 6, 2007
What identifies your best word of mouth customers? What if I told you that your absolute best word of mouth customers will often be people who don’t actually need you, and can already do fine for themselves. Stop for a moment and think of your six best customers. They will probably be the ones you [...]
Thursday, November 1, 2007
On occasions on this blog I will offer discounts on various products I make, and also on those I recommend if at all possible (I hope to have one ready in time for next week.) These specials will be one time only for any product, and they will be for a limited period. They will [...]
