Comments on: Apparently The Short Copy Winner Is… http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/ Word of Mouth Marketing = WOW! + Follow-up + 'Call To Action' Sat, 11 Oct 2008 02:34:21 +0000 http://wordpress.org/?v=2.3.1 By: peanut http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-277 peanut Wed, 07 May 2008 20:18:18 +0000 http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-277 hi, i'm also here about your cool prize of 10 cards account as stated in this post http://www.hochstadt.com/the-winner-party-celebration-in-the-cozy-lounge thanks! hi, i’m also here about your cool prize of 10 cards account as stated in this post http://www.hochstadt.com/the-winner-party-celebration-in-the-cozy-lounge
thanks!

]]> By: bunny http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-274 bunny Tue, 06 May 2008 03:19:19 +0000 http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-274 Hi Martin. My comment is irrelevant to this topic, but I won your cool prize of a 10 cards account at SendOutCards.com at the Hochstadt.com contest, and was told to contact the sponsors directly. http://www.hochstadt.com/the-winner-party-celebration-in-the-cozy-lounge Thank you so much! Hi Martin. My comment is irrelevant to this topic, but I won your cool prize of a 10 cards account at SendOutCards.com at the Hochstadt.com contest, and was told to contact the sponsors directly.
http://www.hochstadt.com/the-winner-party-celebration-in-the-cozy-lounge
Thank you so much!

]]> By: Martin Russell http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-268 Martin Russell Wed, 30 Apr 2008 01:47:17 +0000 http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-268 For poor copywriters (and to me that means almost anyone who isn't writing copy as their full-time work) I think almost anything you do can hurt sales and be as Michel says, a bottleneck. People who talk about PS almost always imply that re-catching readers who scroll down to the bottom is a good thing. They don't mention it might damage sales. For the record, here is the unselling P.S. which was simply a summary of the offer features. It was Glyphius-ized and it had seemed like a good idea at the time :-) ... <blockquote><b><span style="font-size: 26pt;"> P.S. </b></span>Remember that you get 71-packed pages of "Word of Mouth Magic" with 15 complete word of mouth strategies and so much more, a 56 day money-back guarantee and a low, low price... but only if you take action immediately. So, hurry -- time is ticking! You've got nothing to lose and all to gain.</blockquote> For poor copywriters (and to me that means almost anyone who isn’t writing copy as their full-time work) I think almost anything you do can hurt sales and be as Michel says, a bottleneck.

People who talk about PS almost always imply that re-catching readers who scroll down to the bottom is a good thing. They don’t mention it might damage sales.

For the record, here is the unselling P.S. which was simply a summary of the offer features. It was Glyphius-ized and it had seemed like a good idea at the time :-) …

P.S. Remember that you get 71-packed pages of “Word of Mouth Magic” with 15 complete word of mouth strategies and so much more, a 56 day money-back guarantee and a low, low price… but only if you take action immediately. So, hurry — time is ticking! You’ve got nothing to lose and all to gain.

]]> By: Stephen Dean http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-266 Stephen Dean Tue, 29 Apr 2008 20:58:47 +0000 http://www.wordofmouthmagic.com/apparently-the-short-copy-winner-is/#comment-266 Michel and I were discussing a similar topic. He wrote an article about it: http://www.michelfortin.com/are-bottlenecks-clogging-your-sales/ For example, with a PS, just writing something that starts with "PS" isn't what makes the difference. There's got to be some good strategy behind it. And if you write it correctly it will increase conversion. I've definitely written PS's that had no effect on conversion. I'm not sure I've ever written one that hurt, however. Michel and I were discussing a similar topic. He wrote an article about it: http://www.michelfortin.com/are-bottlenecks-clogging-your-sales/

For example, with a PS, just writing something that starts with “PS” isn’t what makes the difference. There’s got to be some good strategy behind it.

And if you write it correctly it will increase conversion. I’ve definitely written PS’s that had no effect on conversion. I’m not sure I’ve ever written one that hurt, however.

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