Are Word of Mouth referrals a DELIBERATE and growing part of your marketing?

Three weeks ago I stumbled across a just-released e-book on referral marketing from a UK trainer called Vince Golder.

So I contacted Vince, not expecting much to come of it. Anyway it turns out that Vince is much more than I thought. He understands that merely having a referral strategy is not enough, he is squarely focused on small to medium-sized businesses, and even though he prefers not to use the term - he does get Word of Mouth marketing as my previous post about him shows.

Vince gave me a little bit of the background to how he found himself in this field:

My book is based on my own model of referral marketing, which I developed some years ago when I was a director with a marketing association.

On this project I conducted a marketing survey to 287 SMEs in my region. Most of them stated that traditional marketing was not working any more, too costly etc. When I asked them about word of mouth their eyes lit up and majority of them stated they get most of their business through referrals. What shocked me was that they achieved this without any form of structured strategy or commitment and that they were only receiving what I estimated was approx. 40% of the referrals they should be getting!!!

Vince’s book has endorsements from Ivan Misner the Founder of the international networking organization BNI, and Penny Power the Founder and Director of the online business community ECademy.

In the book he covers networking, referral programs, customer service, business plans, follow-up, mindset, endorsements, joint ventures and even how to start word of mouth going when you are starting a business from zero.

He also includes examples and templates that can get you started straight away.

This book is for service and retail businesses that are larger than just one person, because it goes into such issues as employee issues, staff training, and customer surveys.

Vince told me he wonders if he crammed too much into a single book. Well I’ve read all 218 pages but if is too much for you to take in all at once, I suggest you jump to page 200 for Case Study #1. He has a money-back guarantee, but that one example alone should give you enough immediately-actionable ideas to make the purchase well worth it.

Vince’s own website has more details (and pricing in UK pounds):

http://www.GoldnetReferralMarketing.com/

But it’s discounted 50% down to US$25 if you order from the special page below.

It’s not my product so I haven’t been able to screw him down to my usual 60+% discount, but you can get it at half price until Thursday midday Pacific Daylight Time (GMT -8 hours) from the order link on this page…

http://www.WordofMouthMagic.com/resources/gold/

-Martin Russell

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