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Monthly Archives: March 2009

Viral Video… For Small Business?

Tuesday, March 24, 2009

I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business? Mostly, I’d have to say no. However I’ve come across one exception. A company called ThinkBigWorkSmall.com puts out small videos that have [...]

Filed in Follow-Up, Internet Marketing, Marketing, Media, Small Business, WOW! | Comments (6)

Word of Mouth – Rule Zero

Tuesday, March 10, 2009

There is one part of word of mouth that is so crucial that as a marketer I just take it for granted. Call it Rule Zero. No other marketing rules apply until this one is in place. Here it is… You can’t get ANY word of mouth, until people know you exist. Seems too simple [...]

Filed in Marketing, Networking, Small Business, Word of Mouth Referrals | Comments (6)