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Monthly Archives: December 2008

Swap & Drop – A Million-Making Networking Tip

Sunday, December 21, 2008

One of the key rules of success has to be ‘copy what works.’ “Swap & Drop” is a little known, face-to-face networking method that actually works. How do I know? Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with [...]

Filed in Follow-Up, Networking, Small Business | Comments (5)

Does Your Marketing Compare Well On These 5 Measures?

Sunday, December 14, 2008

I just finished speaking with a woman who runs her own studio. She is generating 90% of her new clients from Google Adwords. An impressive result, and one that has kept her business going for the last 3 years, but with diminishing returns. With the economy falling, and people tightening their budgets, she is scared. [...]

Filed in Marketing | Comments (4)

If You Hate Asking For Referrals…

Tuesday, December 2, 2008

Below is a straight cut and paste of a post by legendary word of mouth sage, Seth Godin. I don’t even want you to have to click a further link to get to this, it’s that important. People often ask me, “How can I ask for referrals?” Actually they are usually also thinking, and sometimes [...]

Filed in Marketing, Networking, Word of Mouth Referrals | Comments (7)