Word of Mouth Marketing...
For Small Business
Headlines.
Yes you read that right.
You can even stick a great testimonial in a headline, and get a winner.
One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch”
From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines…
“My Jaw Dropped When I [...]
The term ‘Word of Mouth Marketing‘ often refers to the word of mouth of big companies with big marketing budgets trying to reach a huge audience.
Most of this information is simply a distraction to small business.
If you want an introduction to the basics of big business word of mouth aka viral marketing, buzz marketing and [...]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your [...]
Ever sent a letter out about your business?
Hopefully you’ve at least sent a letter out to your past customers. [If not - stop reading at the end of this sentence, go type out a letter, any letter, send it out, measure the results, and then come back here. Still reading and no letter? I wasn't [...]