Word of Mouth Marketing...
For Small Business
As I was sorting through my sales letter testing I thought I would pull out the results that were statistically significant to the 99% level.
Most of the results identified pieces that UNsold people from “Word of Mouth Magic”. Sorry, I’m not showing you those
One of the losers was the P.S.
Even though many copywriters […]
Word of mouth is THE most powerful form of marketing.
Testimonials are about building word of mouth directly into your sales process.
There is one marketer who claims from extensive testing that testimonials are THE most crucial part of an online sales letter (apart from the order link.)
I’ve even seen a successful sales page which was simply […]
In copywriting circles the battle rages. Which is better long copy or short copy? Getting to the point quickly with short copy, or giving them every possible detail they need to know with long copy.
The debate is actually a false one, and this mistake is why the battle rages endlessly.
The length is entirely irrelevant.
The answer […]
It seems I’m not the only one annoyed by contacts that should be of interest (See Warning… and Warning Heeded?)
Viral marketing guru and founder of Squidoo, Seth Godin, received this…
A woman named Jennifer Rosini at Forbes sent a note that read:
Hi ,
You are invited to join the new community of the high quality business […]
And then when he has a party contest he has me in mind and he networks back with me.
It’s a simple process of win-win, made easier when you network with people who understand an abundance mentality.
Get networking today!
Oh, and check out Marcus’ party gifts. Yes you can even get a gift from me
http://www.hochstadt.com/its-the-hochstadtcom-party-contest
-Martin […]
Here is the Real Question.
What are your customers actually buying from you?
Click on this 1-minute “Why Buy Expensive Toys?” video for the answer…
[Be warned: the orsm.net logo on the video is for a hard-core porn site. Another example of questionable viral marketing.]
Did you figure out the answer?
Customers (of any age) are buying an emotion! Safety, […]
I was chatting with a friend who had noticed the worn-out tires on my car, and he was giving me a few pointers on getting new ones.
He really knew a lot about the safety and performance advantages of different tires and where I could get them at the lowest possible prices.
He was genuinely enthusiastic and […]
Word of mouth is meant to be the purest form of marketing.
When you trust someone and they recommend something, whether it is a movie, a restaurant, or any other product or service, then you are much more likely to take that recommendation to heart.
So the question arises, if you use word of mouth as a […]
In my last post I gave an email about how NOT to begin networking with me.
I did get a reply from the person, and I think it is a valuable lesson…
Martin
I am the guy who sent you the jaw dropping email regarding XXXXXX Travel. Truth be told I did not have a chance to review […]