Word of Mouth Marketing...
For Small Business
[Addendum: SendOutCards is now well and truly open in Australia and has put it's first testing year behind it.
My name is Martin Russell. I have been with SendOutCards since shortly after they opened in Australia in 2006, and I was the first here to rise to become Manager and then Senior Manager.
If you are already [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future [...]
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention?
When you specifically and solely attract buyers!
So how can you do this effectively?
Well one way is to attract someone else’s buyers.
One of my favorite stories of this is from Brad Sugars, the [...]
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method.
On the internet with costs being so low it’s much easier to make free offers, but even then you need [...]
One of the people I was very glad to come across in 2007, was someone I had actually come across in 2006 when I read a report he had put out countering the latest Internet guru claims.
Staring out from the page was a black-and-white photo of a man looking like he was from the 1950’s [...]
